Falling into the trap of “affordable” SEO optimization will destroy your business. It’s far from what I wish you! This guide will explain why you should avoid these services and what to look for instead. Then I’ll show you what to do if you have a limited budget for your SEO. Let’s go!
What is atural SEO optimization or “affordable” SEO?
Everyone has their own definition of the concept of “affordable seo in houston For example, say your business has a turnover of millions of dollars a year; in this case $ 5000 a month can seem very reasonable and affordable. If your company makes less than a million a year, then obviously $ 5,000 a month is too much. It’s relative.
Quality SEO Let me explain why, in 5 reasons, mandating a cheap SEO company is not a good idea.
You can not do much without budget .The actions you can undertake with a small SEO budget are limited. The only things you can do are those that require an investment of time and not money. Temporal actions in SEO include keyword research, page optimization and a bit of technical optimization. I say “a little bit” of technical optimization because you will definitely need a developer for the bigger problems. Developers are costing money. That being said, you will not get far with keyword research, page optimization and a little bit of technical optimization. It’s better than nothing, but it’s not the actions that will have the greatest impact on increasing natural traffic to your website.
The two best sources of traffic growth are content and inbound links. These two components are those that require the largest monetary investment affordable seo in houston
- It’s at this level that “affordable” SEO services are starting to lose feathers.
- Since low-cost SEO companies do not have a budget, they can not:
- Create quality content
- Take time to acquire inbound links
- Pay for placement on quality sites
- Which gives the following two results:
They must turn to low-end content creation, which will reflect negatively on your brand image. They will use Gray Hat or Black Hat techniques that will result in a penalty for your website. I understand that you want as much as possible for your money. But there are certain things in life that it’s always best to avoid buying at a discount. However, the consequences of working with a cheap SEO optimization service are not so obvious. This is because the consequences are not immediate. It takes several months before a company realizes the consequences on its SEO. In addition, these can take many forms.
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First, the poor quality SEO will probably deserve a penalty from the search engines. So, even if the bad practices give results in the short term, you will bite your fingers later. If your site is penalized, you will have to hire another agency just to lift the penalty. Once your site is penalized, the path of healing is long. In fact, your traffic might never return to what it was before.
And these consequences are only those that are visible.
You must also take into account the loss of time and opportunities. If your site gets a penalty, you will have lost money and valuable time. In addition to business, time is money.Now here is another major disadvantage if you turn to the side of cheap SEO services:
You will not have business assets.
Quality content and inbound links are assets for your business. That is, they will continue to report you in the long run. Discount SEO services are not going to provide you with assets. They do not have the budget to create quality content or to get quality inbound links.
Ready-made solutions are problematic
Most inexpensive SEO companies use die-cut, ready-made and prefabricated solutions. The reason is simple, this approach allow them to grow their business quickly. Rapid growth is much more difficult by developing a tailor-made solution tailored to each client. affordable seo in houston is a dynamic expertise. Although the fundamentals of quality SEO do not change, each campaign is unique and different. Each client has a particular situation and special needs. A ready-made approach rarely works and will almost always give low-end results. In addition to all this, cheap SEO companies often have communication problems. In fact they have no time for communications. These companies allocate most of their resources to sales. So there is little time left to work on getting results for your business. As they are focused on sales, a high customer turnover rate does not affect them too much. Good SEO agencies understand that each client is different and requires a different strategy. Unlike low-end agencies, they value customer retention. As a result, the majority of their resources are dedicated to customer service and delivering results for their customers.